The New York-based lifestyle brand Brunch, specializing in hotel-inspired slippers with sneaker durability, has set up shop in the Hamptons for the third summer in a row. The brand’s pop-up at Amagansett Square, which opened its doors again over Memorial Day weekend, will be welcoming customers all summer long.
Brunch is expanding its annual pop-up endeavor this year with its first Customization Bar in addition to an exclusive Hamptons merch capsule launching later in the summer and new launches and collaborations dropping every month. (The brand’s past collaborators have ranged from Hello Kitty to Parke to Prince Tennis.)
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Situated in the heart of town just a few minutes from the beach, the design of the store is inspired by the playfulness of early memories and Amagansett’s beach spirit. To create a casual yet elevated vibe, the store features organic neutrals, unfinished wood and nostalgic details.
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The new Customization Bar lets customers personalize their footwear with pieces like colorful beads and paracords which can be added to laces, or links to elevate loafers. The footwear selection in-store is a curation of the brand’s bestselling items, including the Essential Slippers and Summer Suede collection, which can be used at the Customization Bar.
Brunch opened its doors on May 21 and held a kick-off event on May 24, partnering with Close to Home Bakery for treats and making the Customization Bar complimentary for the day (a value of $30).
Located at 4 Amagansett Square, the Brunch pop-up will be open for business from Thursday to Monday until June 30, and then all week in July and August. The pop-up will run through Labor Day.