Heaven Mayhem is ready for summer. The jewelry and accessories brand debuted its new Heaven on Holiday collection, featuring necklaces, earrings, bracelets and more summertime statement pieces for the season, available now on Heaven Mayhem’s official website.
“Heaven on Holiday is a love letter to summer and that feeling of being completely in holiday mode. The collection was inspired by my summer spent in Europe, from slow mornings to days by the beach that turn into golden evenings,” Pia Mance, founder and creative director of Heaven Mayhem, said in a statement to WWD.
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“We wanted every part of the collection and campaign to capture that feeling, from the shoot and styling to a softer, vacation-inspired rebrand of the Heaven Mayhem logo and slogan.”
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The collection features a bevy of summer-oriented selections, including earrings, cuff and necklaces, all with seasonal references and motifs that include natural stones, shell details and textural finishes.
“The pieces are designed to be worn all summer long, but timeless enough to carry through every season. We also introduced new materials like wood and tiger’s eye to bring in warmth and texture that feel especially inspired by summer,” Mance said.
“This collection is the kind of finishing touch that instantly elevates an easy, effortless outfit. Lightweight, versatile and no fuss. In summer, when you want to wear less and keep things simple, jewelry becomes the perfect layer.”
Along with the Heaven on Holiday jewelry collection, Heaven Mayhem is expanding into other lifestyle and apparel categories for the first time with a selection of summer essentials that will include a tote bag, fan, T-shirt and cap.
“Our entire campaign rollout was ideated to give people a little ‘Heaven’ on their holiday and to ignite that feeling summer escape throughout our content, wherever they might be.”
Founded by Mance in 2022, Heaven Mayhem is known for its quiet luxury, vintage-inspired jewelry. Pieces from the brand have been worn by the likes of Hailey Bieber and Emily Ratajkowski, among others.