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Vionic EVP on Selling True Comfort In an Athletic-Minded Market

Anyone who has caught a Vionic segment on QVC is familiar with how the comfort footwear brand’s Orthaheel…

‘Back to the Future’ Power Laces Due This Year

In addition to hover boards and soda bottles with built-in straws, the ’80s trilogy Back to the Future…

‘Megatrends’ in the Fashion Industry Market

Laura Mylius-Prou is marketing project manager at Lectra.