Puig Had Another Wooer
soccer
Academy Sports’ Matt McCabe Talks World Cup Opportunity, Elevated Brand Mix and More
The evolution of Academy Sports' footwear offerings is helping it ramp up its soccer cleat presentation in…
Athletic Brands Jockey for Position in Wake of World Cup Fever
Athletic shoe players will see some sales uptick, but the main event is the marketing play by brands to…
Havaianas Celebrates Brazilian Flair With New Global Brand Ambassador Vini Jr.
The brand dropped a collection with the athlete featuring two exclusive styles.
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How This Tom Brady-approved Brand Is Approaching the Cleat Market in a New Way
Tom Brady and Kayla Sharples like Caddix shoes because it uses cleats that flex and rotate, reducing the most…
Puma Reveals International Soccer Kits With New York Celebration
The global sports company on Thursday celebrated its international kits at Brooklyn's Domino Square ahead of…
Adidas Revives Iconic 1994 USA Denim Soccer Jersey
Adidas Originals launched a throwback collection inspired by the iconic denim-print kit.
Reebok Signs Soccer Star Duśan Vlahović as It Prepares Its Return to the Sport
The brand has been absent from the world of soccer for many years but will be visible again this summer.
American Express Expands on Its Sports Portfolio With New Partnerships
The global payments company has inked new payments partnerships across the NFL, MLS and NWLS.
Puma, Slam Jam Celebrate Tie-up With AC Milan at Milan Fashion Week
Italian streetwear company Slam Jam has designed the soccer club's fourth kit.
Cipriani Teams With Soccer Club Ravenna FC on Capsule Collection
The limited-edition lifestyle range includes Nike's Air Force sneakers.
How One Top Soccer E-Tailer Is Gearing Up for the World Cup Boom
Nike and Adidas are expected to dominate in this year's FIFA Men's World Cup.
Bape and Adidas Gear Up for the World Cup With Three Sneakers and Two Riffs on Iconic Jerseys
Including the Samba and the USA's famous denim jersey from the 1994 World Cup.
Adidas Opens First U.S.-focused Soccer Store Amid World Cup Mania
The first Adidas U.S.-only soccer-focused store opened at the American Dream Mall, featuring performance…
How Brands and Retailers Will Tackle a Blockbuster Year of Sports in 2026
The World Cup and Winter Olympics combine with more regular affairs for a busy year.
Adidas Is Cooking Up Two Retro Sneakers for Bob Marley and His Love of Soccer
Joining the newer Evo SL in a collection releasing soon.