Puig Had Another Wooer
Jimmy Choo
The Jimmy Choo brand was founded in May 1996, when bespoke British shoemaker Jimmy Choo partnered with former Vogue fashion assistant Tamara Mellon to launch a line of high-end ready-to-wear shoes.
Also part of the founding group was Choo’s wife’s niece, Sandra Choi, who started working with him in the 1989 and soon took over designing the shoes. Choi still remains the creative director and designer of Jimmy Choo and has helped turn it into a red-carpet essential for Hollywood stars, writing one of the biggest fashion success stories of the modern era.
Carrie Bradshaw loved and lost her Choos in a memorable “Sex and the City” episode during the early 2000s. Beyoncé sang about them. They’ve also been a favorite of the British royal family (from Princess Diana to Kate Middleton and Meghan Markle) and worn by American first ladies on both sides of the aisle, including Michelle Obama and Melania Trump.
Choo himself left the brand in 2001 as part of the company’s first sale to Phoenix Equity Partners, and Mellon departed in 2011 after the brand’s acquisition by Labelux. Jimmy Choo was purchased for $1.2 billion in 2017 by Capri Holdings, which in late 2024 will become part of Tapestry.
Jimmy Choo
Emma Myers Brings Glossed Gothic Energy in Jimmy Choo Etana Heels to ‘Wednesday’ Season Two Premiere
Her ruby red lace mini and polished heels leaned into the show's eerie-glam aesthetic.
Pamela Anderson Channels Timeless Elegance in Rodarte Dress for ‘The Naked Gun’ London Premiere
The actress accessorized with jewelry by Pandora.
Julia Garner Extends Her Silver Surfer Method Dressing Streak in Mirror-finish Jimmy Choos at ‘Fantastic Four’ London Photo Call
"The Fantastic Four: First Steps" lands in theaters July 25.
WWD Recommends
Cardi B Pops on a Classic Jimmy Choo Pump Amid Her Search for the New ‘It’ Shoe
The rapper wore the designer's Saeda pump.
Dakota Johnson’s Mugler Dress and Sparkling Diamonds Command the 2025 Karlovy Vary Film Festival Red Carpet
Johnson is the recipient of the KVIFF President's Award.
Sarah Jessica Parker Recalls ‘I Lost My Choo’ Moment as Alex Cooper Wears Feathered Archival Sandals on ‘Call Her Daddy’
The podcast host brought back Carrie Bradshaw's feathered lilac heels from Jimmy Choo's newly reissued…
FN 80: What Manolo Blahnik, Christian Louboutin, Amina Muaddi and Other Designers Said About Motivation and Iconic Shoes
From rising stars to industry icons, FN has been documenting the biggest shoe talents for eight decades.
Ariana Grande Sparkles in Jimmy Choo Slippers With 12,000 Swarovski Crystals for ‘RuPaul’s Drag Race: All Stars’
The shoes feature 12,000 hand-placed crystals.
Beyoncé Lights Up London With Gold Jimmy Choo Boots at ‘Cowboy Carter Tour’
The singer wore a custom pair of the brand's Cece 80.
EXCLUSIVE: Jimmy Choo Taps Bai Lu as APAC Brand Ambassador
One of the most followed stars on Douyin, the popular Chinese actress fronts the brand's latest campaign…
Ice Spice Channels Carrie Bradshaw in Lilac Jimmy Choo Archival Sandals Made Popular by ‘Sex and the City’
The rapper was attending a Teen Vogue x Kate Spade New York event.
Lily James Channels Carrie Bradshaw in Archival Jimmy Choo Bow Leather Sandals in New York City
The actress stepped out in NoMad wearing spotted sandals from Jimmy Choo's early-years capsule inspired by…
WWD Fetes Inaugural Culture Club in London With Industry Leaders
Guests included Zandra Rhodes, Stephen Jones, Bella Freud, Sandra Choi, Martine Rose, Priya Ahluwalia, Harris…
Snakeskin Shoes Are Trending: Here’s Who’s Wearing Them, Why They’re Hot Right Now and How to Style Them
Sarah Jessica Parker, Michael B. Jordan and more have recently adopted the style.
Mandy Moore Wears Backless Adam Lippes Satin Dress With Jimmy Choo’s Saeda Sandals at Peabody Awards 2025
She wore the popular sandals in green.