Puig Had Another Wooer
Gen Z
Millennials and Gen Xers—Not Gen Zers—Are Temu, Shein’s Average Shopper
The two generations are fueling the ultra-low-priced e-commerce platforms' growth, and both are expected to…
Young at Heart: How American Eagle Became Gen Z’s Favorite Brand for Jeans
A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z's favorite brand.
The Surprising Ways Gen Z is Shopping Now
More than three-quarters of Gen Z consumers like to purchase clothing in a physical store, but e-commerce is…
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Gen Z Claims Mental Health Clashes With Fast Fashion
Secondhand seller Garson & Shaw calls out Gen Z's hypocrisy while imploring legislators to invest in…
Discount Retail Is Outpacing Overall Retail Spend, Data Shows
Internal card data from Bank of America finds value apparel increasing nearly 4 percent for Gen Z and…
Urban Outfitters Sees a More ‘Measured’ Consumer
Consumers are more measured in their spending, and Urban Outfitters believes stronger inventory and expense…
Gen Z Sees Social Media as Cause for Overconsumption, Survey Shows
Young consumers who are fighting back against overconsumption have been "de-influenced" to purchase items…
Now Boarding: Summer Fashion Essentials
Traveling in style has taken on new meaning as millennials and Gen Zers dress for destinations.
Can Skinny Jeans Reclaim Their Style Status?
The "cheugy" skinny jean is vying for a comeback.
Walmart Double Clicks on Gen Z and Gen Alpha With Digital Shopping Experience
The retail giant has unlocked its latest foray into digital shopping with Walmart Realm, which combines…
Levi’s Voting Initiative Targets Community College Students
The brand is part of the new Community College Commitment.
The Zeitgeist: What’s Next in Pop Culture
The tours, films and festivals you need to know.
The Next Generation at Guess Inc. Is Taking Center Stage With New Jeans Label
Nicolai Marciano is unveiling a new denim brand for Gen Z.
What’s Next For Quiet Luxury and Denim
The quiet luxury trend provides denim a moment to breathe.
Milkwhite Jeans Drops Crystal Denim Collection
The Greek label adds a colorful spin to bling.