Golden Goose Debuts Its ‘Frutteria Golden’ Pop-Up at Selfridges

Golden Goose marked the opening of its “Frutteria Golden” takeover at Selfridges’ Corner Shop on Thursday with an evening event centered on creativity and community. The immersive pop-up, running through April 25, transforms the London space into an Italian-style market that reflects the brand’s emphasis on co-creation and craftsmanship.

Guests explored the market-inspired setting, defined by vintage details, seasonal produce, and the Con Amore table, a communal centerpiece where visitors collaborated on ikebana-inspired fruit installations in partnership with Octavia Flowers. The atmosphere was complemented by a DJ set from Fiona Jane and a bespoke smoothie by London collective Tease, linking design and wellbeing in line with the “Frutteria Golden” concept.

Attendees included actor Reda Elazouar, food expert Harrison Webb, film director Elias Riadi, content creators The Tripletsss and Camila Carril, and sustainable fashion figures Scott and Brett Staniland. See photos below.